5 Essential Elements a Company Website Should Have Online
A company website is the first thing visitors see upon logging in to a brand’s online platform. It serves as a gateway to answer questions potential customers may have about the business's products and services.
Therefore, aside from looking neat and professional, it should also have the much-needed elements to help the visitors look for answers on the websites. But which essential elements should a company website have online? Here are some examples.
1. Navigation Menu
If the company website has many sections to cover, adding a navigation menu should make the visitors' navigation easier. It helps guide visitors to the different parts of your website. The feature helps refine the search and allows them to find what they are looking for easier.
A navigation menu is the most straightforward yet effective way to help visitors go to the various pages. It consists of links that display the content of each web page. The navigation menu is a good choice if you have a lot of products to sell. It directs users to different categories of your products and services.
2. Call-to-Action Buttons
Call-to-action buttons are among the most significant factors in improving conversion rates. However, not all websites have them. That’s why a slight change in the website can bring considerable changes to its overall performance.
A call-to-action button or CTA is naturally located in certain parts of the website to help visitors take action and convert into customers. It is usually in the form of a text, icon, or graphic. But no matter what the design is, a CTA is intended to prompt users to take a specific action.
3. About Page
A company's website can attract potential customers by introducing its products or services. But when you look at the business's about page, you'll know much more about the company itself. It's a place where the industry can introduce itself to its customers and tell them the company's history. It also gives more information about the company, its products, and its services.
4. Social Media and Sharing Icons
Since social media plays a massive role in how people get the information they want, adding a way to connect with customers via social media is a great way to start. Social media platforms are a great way to spread the word about a company and its services.
If your website has social media share buttons, you should expect to increase the number of followers on your social media account. It is also a good idea to link the social media platforms on your website’s contact us page. As a result, your potential customers can easily send you messages or connect with you online.
5. Company Logo
Company logos are a marketing tool for any small business. It is an essential part of a company's branding. While the brand's logo goes on the products, products packaging, company letterheads, and other promotional items, the logo should also be on the website. The logo is a symbol of a brand. It serves as a representation of the business. Typically, it should appear in places within the website where people can notice it quickly.
Conclusion
Doing business has changed significantly over the years. Getting the information people need became more accessible, making the internet a game-changer for how people get their information. Therefore, company websites should be user-friendly and, at the same time, professional and attractive.
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