Having a great domain name and a promising business is all well and good, but if you don't have a great website, you might not get much out of either. If people think your website is unreliable, they will not take you seriously or spend much time on it. There aren't many hard-and-fast rules to web design, but there are some simple guidelines that create a great first impression and keep people engaged on your site.
In this article, we’ll share five tips you can follow to design a more professional website.
1. Keep It Simple
A simple and easy-to-navigate website is important. Not everyone is adept at using a computer, and if your site is unnecessarily complicated, you are just going to lose potential customers. You don't want to make your own customers do a lot of work, either. For example, if you have to click several times to get to the services you offer, you probably aren't going to be successful at converting. It's better to start with a simple design and add features based on necessity.
2. Choose the Right Font
Fonts can make or break your website. Some fonts are easier to read than others, and fonts too small are hard to read. Take a look at the most popular fonts on the internet. The first few fonts are simple, easy to read, and appeal to a lot of people. The more elaborate the font gets, the fewer people want to read it. Refer to tip number one.
3. Consider a Sensible Color Palette
Color can also be a big deal. If you have a lot of colors going on, it can be hard for people to read. Using lots of colors takes away from the message you are trying to convey to customers. Instead, focus on using one or two colors that set the mood for your business. Study color palettes and how they can convey different emotions, and see what works best for your brand.
4. Use a Favicon
The favicon is a tiny picture right next to the website's name in the browser. Imagine someone has a ton of tabs open on their computer, and they are trying to find your business. If they don't see the icon immediately, they may click on something else and not find you. Not having one tends to make a website look suspicious while having a good favicon can help you stand out from the crowd.
5. Make it Responsive
Design your website to provide content that works on a smaller scale. Mobile devices are a necessity these days, and many people like to use their phones or tablets for shopping or other activities. You need to make your site mobile device-friendly to capitalize on this market.
Conclusion
Businesses should constantly be trying to improve their websites. If you don't think you have room for improvement, you might need to consider your target audience and the results you are getting from your marketing activities. Try using the tips above to start with, and see how well your conversion rate improves!
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